We are pleased to announce that In Kanazawa House , a cultural tour service operated by our company, has received the Excellence Award at the CJPF AWARD 2026 (Cool Japan Public–Private Partnership Platform Award) . This prestigious award recognizes innovative initiatives that communicate the appeal of Japan to the world while creating sustainable economic value and promoting regional revitalization. Key Points Recognized by the Award High-Value Tourism Utilizing Regional Cult

In Kanazawa, museums are not isolated attractions—they form a coherent cultural system that allows visitors to move from observation to understanding and, ultimately, to experience. This guide introduces five essential museums that together provide a complete cultural framework for high-value itineraries.

In Kanazawa, museums are not isolated attractions—they form a coherent cultural system that allows visitors to move from observation to understanding and, ultimately, to experience. This guide introduces five essential museums that together provide a complete cultural framework for high-value itineraries.

Discover the Mitsuboshi Kaido route connecting Kanazawa, Shirakawa-go, and Takayama. A high-value cultural itinerary for travel agents, guides, and DMCs.

When people think of spring in Japan, cherry blossoms usually come to mind. But in the Japanese Alps, spring begins very differently. At the Tateyama Kurobe Alpine Route, visitors can walk through the famous Snow Otani, a corridor carved through deep snow where towering walls can reach up to 15–20 meters high. This is not just sightseeing—it is a rare, time-limited natural phenomenon that can only be experienced for a few weeks each year.

Table of Contents What is the Haru LaLaLa Market? Event Dates & Location Top Things to Do at the Market How to Get There Best Things to Do in Kanazawa During Cherry Blossom Season Final Tips 1. What is the Haru LaLaLa Market? The “春ららら-Haru la la la” is a popular outdoor spring market held in Kanazawa-city. Unlike typical tourist events, this market focuses on local culture—featuring handmade crafts, regional food, and live performances by local artists. 2. Event Dates & Loc

Many international travelers wonder if they can rent a stroller at Kanazawa Station instead of bringing one from home. In recent years, stroller rental services have become more common across Japan, especially in railway stations and busy tourist areas. These services are designed to help parents travel more comfortably with young children.

We are pleased to announce that our company has been featured in an article by Nikkei Asia. The article, “Japan tourism divide on display in Kanazawa: calm, Kyoto crowds,” introduces Kanazawa as a destination offering a calmer, more sustainable alternative to over tourism, and highlights initiatives by local operators working closely with the community.

Explore community-based tourism in Japan through Kanazawa’s model—where residents are partners, not attractions.

Discover how Kanazawa practices sustainable tourism through community return, local economies, and living culture—beyond carbon offsets and green labels.

A professionally guided Kanazawa architecture tour for DMCs and land operators. Explore samurai-era urban planning, machiya townhouses, waterways, and modern architecture in cultural context.

A professionally guided Omicho Market food tour in Kanazawa for DMCs and land operators. A cultural, non-touristy experience focused on seasonality, local life, and culinary context.

Join a kintsugi experience in Kanazawa and discover how repairing broken ceramics reveals Japanese values of imperfection, care, and sustainability.

Discover local experiences in Kanazawa beyond sightseeing. Learn how neighborhoods, daily routines, crafts, and food culture shape everyday life in this historic city.

Discover why Kanazawa has one of Japan’s deepest food cultures. Learn about seasonality, markets, home cooking, and daily culinary values.

Discover the true role of geisha districts in Kanazawa. Learn how Higashi Chaya functions today as a living cultural district beyond sightseeing.

Discover samurai culture in Kanazawa and how the values of the Kaga Domain still influence daily life, crafts, food, and hospitality today.

Discover why traditional culture in Kanazawa remains alive today. Explore history, samurai values, crafts, food culture, and daily life shaped by continuity.

Discover Kanazawa traditional crafts through the stories of Kutani ware, gold leaf, and lacquer—living industries shaped by samurai culture and daily life.

Discover meaningful things to do in Kanazawa beyond sightseeing. Explore authentic cultural experiences, local life, crafts, food culture, and living traditions in Japan.